Web Content & Architecture

Well versed in contemporary web usage trends, I have experience auditing and redesigning web content, architecture and user experience for both Stony Brook University and Austin Community College District. Below are two examples of this work.

Wolfstock: A Homecoming Tradition website for Stony Brook University

As campaign manager for Stony Brook's annual week-long homecoming celebration Wolfstock, I implemented a total redesign of the Wolfstock website to make all campaign materials more effective in engaging the target audiences and driving them to attend events and purchase ticket packages. Analytics show a more than 200% increase in website traffic and usage. Built on a sustainable CMS, the client now maintains the website on their own.

Before

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After

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Office of Sustainability website for Austin Community College District

As part of the Earth Day 2014 campaign, I independently updated ACC's Office of Sustainability website. My work included strategizing all information architecture and navigation, writing all new site copy, shooting all site photos, and designing all page layouts.

Before

After